Percent Clock

About CL%CK

CL%CK ( pronounced "Percent Clock" ) is a concept designed to challenge your habits, and promote conversation about the smartest way of doing things. Tradition is over-rated, and sometimes we should discard what we've been taught and consider other new ideas.

Imagine aliens (friendly ones) just landed on earth, and you need to convey time of day to them. Let's assume that they know nothing about our culture and that you must explain how the day is divided into increments.

Which makes more sense?:

  1. 1 day has 24 hours, each hour has 60 minutes, each minute has 60 seconds
  2. The day has a total of 100%, and is split proportionally

Now lets think about the time that you spend on things. 8 hours of sleep, 8 hours at work. What does this mean relative to your entire day? < insert math here > You don't think about how much of your life you spend sleeping, at work, or doing anything else because it's too indirect of a correlation. However, if you said that you spend 33% of the day sleeping, and 33% at work, that is so much more meaningful! It's coherent, and concise information that needs no conversion.

CL%CK is here to make your day a little bit simpler, and to start conversations about making intelligent changes to our daily routines.